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Jump out of comfort, precision marketing - 2024 Guosheng Zhike dealer special training ended successfully

2024-11-16

In order to further improve the business level of the marketing team and enhance the market competitiveness, Guosheng Zhike successfully held a special training for dealers with the theme of "Out of comfort, precision marketing" from November 15 to 16, 2024. Dealers from all over the country gathered in the company to discuss new ideas and new methods of marketing.

Five-axis lead, high-end lead

Five-axis machine tool domestic replacement demand is strong, this year the company's five-axis products and program class orders have achieved significant growth and breakthrough, Guosheng Zhike main technical staff on the five-axis series product structure characteristics, configuration and core components were explained in detail, while 2025 product series has been planned, a number of new product development and progress smoothly.

Incremental product, benchmarking analysis

The technical team introduced the structural configuration and benchmarking analysis of the incremental products to help dealers better understand the advantages and market positioning of the products.

Industry application, in-depth terminal

Eco-chain strategic partners introduced their respective applications in key industries from the aspects of software, tools, fixtures and automation. System suppliers shared the application cases of multi-axis machines in the actual market, and dealer representatives focused on the specific application of Guosheng five-axis machine tools in mold manufacturing, civil aviation and other industries. These case studies not only show the broad application prospects of five-axis machine tools, but also provide valuable practical experience for dealers.

Solution customization, accurate docking

Understanding customer needs and providing tailor-made solutions are key to winning the market. The pre-sales solution engineer of Guosheng introduced the demand trend of solution products in 2024, and shared a number of successful sales cases. The main personnel of the Marketing Department shared typical cases of application after-sales service.

Chen Juan, executive vice president of Guosheng , summarized the operation in 2024, and shared the marketing strategy and market breaking ideas in the extraordinary market environment. She encouraged dealers to maintain their original intention, change their behavior, jump out of the comfort zone, and meet new challenges.

Pan Weiguo, chairman of Guosheng Zhike, has planned and deployed the key work of Guosheng in 2025. In the future, the company will closely strategize products around customer needs, continue to make efforts in high-end products and core functional components development, and provide more support for dealers to sprint to the market.

At the end of the training, the company arranged the dealer team to enter the product showroom and workshop site to learn and get familiar with the product at zero distance. Chairman Pan Weiguo introduced the company's products and core functional components in detail for the dealers, so that the dealers in enhancing the understanding of product technology, feel the excellent performance of the product at the same time, but also have a deeper understanding of the company's brand strength.

This training is not only an empowering charge of business knowledge, but also an emotional link between Guosheng Zhike and dealers. Guosheng will continue to work hand in hand with all the dealers, with the "fierce battle of the banners, quenching the sword dare to break the cold" situation, production and marketing cooperation, win-win 2025!

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Beautiful Autumn, Walking with You -2024 Guosheng Group Gold Medal Employee Activity

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